Independent creative company · London
PROVEN PEOPLE. SERIOUSLY GOOD WORK.
Strategy, branding, social, production and digital experiences.
BIG IDEAS.
SMALL EGOS.
ZERO FLUFF.
Maybe some fluff.
You do not need a global agency to make work with global ambition. You need the right people, the right taste and a team that can actually deliver.
Act Normal brings senior strategy, cultural judgement, production craft and digital thinking into one sharp, independent company.
Selected work
Proof, not promises.
A serious body of experience. Credits are labelled clearly: direct Act Normal projects, work led by our founders, and creative development.
Credit matters. Direct Act Normal projects and selected founder work are labelled separately throughout.
Selected founder work
Brand
partnerships.
A selected archive of collaborations across music, motorsport, beauty, fashion and technology.
Selected founder work, presented separately from direct Act Normal commissions.
What we do
One company.
Full stack.
We shape the direction, build the partnerships, source the talent and make the work—handling clearance, budgets and timelines from start to finish.
Strategy & Brand
Positioning, brand platforms, campaign strategy, cultural strategy, brand governance and launch planning.
Partnerships, Talent & Compliance
Brand partnerships, talent sourcing and management, contracts, Clearcast approvals, ASA/CAP compliance and advertising clearance.
Social & Content
Social strategy and management, content planning and creation, storytelling, platform formats and always-on content calendars.
Production, Post & Music
Creative development, film and photography, budget and timeline management, post-production, versioning, music licensing and sync through to final delivery.
Events & Experiences
Intimate VIP events, launches, live brand experiences and large-scale activations—from concept and production through to live delivery and capture.
Digital & Product
Digital products, campaign experiences and practical systems built around a clear purpose.
Ways to work together
Built around the problem.
Not around agency habits.
Monthly Content System
A dependable senior team, planned shoot days and a repeatable flow of platform-ready content—without rebuilding the process every month.
- Social strategy, management and content planning
- Film, stills, storytelling and live capture
- Monthly delivery and optimisation
Campaign Toolkit
One sharp idea, developed across a hero film, social cutdowns, stills and launch assets—with the rollout tools your team needs to carry it forward.
- Creative platform, campaign development and brand partnerships
- Integrated production and experiential delivery
- Talent sourcing, contracts and clearance
- Rollout toolkits and platform formats
White-Label Delivery
For agencies and in-house teams that need senior creative and production leadership, calm delivery and discretion.
- Embedded production leadership
- Clearcast approval, ASA/CAP compliance and advertising clearance
- Budgets, timelines, post-production and versioning
- Your relationship stays yours
How we work
Calm process.
Brave output.
- 01
Find the truth
What actually matters, what the audience feels and what the brand can own.
- 02
Make the idea sharp
A clear proposition with enough character to cut through and enough discipline to last.
- 03
Build the system
Production, formats, approvals, distribution and measurement designed together.
- 04
Ship. Learn. Repeat.
Put real work into the world, read the signal and put more energy behind what earns it.